Hub Library
Welcome to Our Relation-centered Knowledge-based Online Collection
We are delighted to share our findings from our applied research initiatives with you.
You are welcome to share any or all of the articles, case examples, press releases, announcements, and more in this library with your volunteer leaders and members.
Our only requirement is that the pieces are accurately attributed and no fees are attached.

Is Your Association Asking Your Members the Right Questions? Part One
August 13, 2025“Formal instruments often miss capturing key opinions and perspectives that can undermine[an association’s] efforts. Listening…
It’s Time for Associations to Recognize…the Need to Change is…Now!
June 13, 2025Associations representing professions, trades, and personal avocations (i.e., practice settings) differ dramatically in their purpose,…
Your Members’ Experience and Future has Always Rested in Your Hands… the Obstacles Keeping You from Supporting Them are Not What You Think
July 31, 2024Alarmist rhetoric has been forecasting associations’ demise and dysfunction at least since my foray into…
How a Relation-centered Approach Increases and Expands Member Engagement
May 29, 2024Membership-based organizations (MBOs) seeking new and better ways to increase and expand member engagement have…
What Does It Mean to be an Association Management Professional?
April 22, 2024In the early 1950s, I’ve Got a Secret was one of the most popular television…
What’s the Harm of Viewing & Treating Members as Customers?
March 19, 2024For many, it’s hard to remember a time when getting and keeping members wasn’t regarded…






