Relation-centered Findings & Insights
Findings Reveal Shortcomings in Many Long-standing Assumptions About Associations
The Member Engagement Paradox: Overcoming 7 Obstacles to Build and Maintain Thriving Membership Communities
Release Date: April 2024
For decades, volunteer and staff leaders have believed the reason their members don’t engage is because they are “too busy.” And yet recent research, conducted by the Melos Institute, has discovered that member engagement has been a persistent challenge…since at least the late
1880s! And, despite its chronic existence, a lasting solution has existed.
Shockingly, it’s been hidden in plain sight.
Written for volunteer and staff leaders of MBOs, The Member Engagement Paradox: Overcoming 7 Obstacles to Build and Maintain Thriving Membership Communities reveals the underlying root causes of why members don’t engage — or engage fully — in their associations. Drawing from members’ stories, actual experiences reported from volunteer and staff histories, accounts from MBOs’ published histories, as well as her own professional experiences, Patricia A. Hudson, MPsSc maintains the reason that most members fail to engage is not because of their availability but is instead due to their lack of familiarity of how to make the most of their membership.
For the first time, this book offers an unparalleled insight into the purpose, focus, scope, and operations of MBOs in America. It also gives association management professionals greater clarity into the consequential role that they have and must play in helping their members advance individually and collectively within their respective professions, trades, and personal avocations…and at a time when their members, representing nearly every sector and segment of our society, are being confronted with some very serious threats and challenges.
Click here to be notified the minute the book is available.
