Patricia A. Hudson, MPsSc

Written for volunteer and staff leaders of MBOs, The Member Engagement Paradox: Overcoming 7 Obstacles to Build and Maintain Thriving Membership Communities reveals the underlying root causes of why members don’t engage — or engage fully — in their associations. Drawing from members’ stories, actual experiences reported from volunteer and staff histories, accounts from MBOs’ published histories, as well as her own professional experiences, Patricia A. Hudson, MPsSc maintains the reason that most members fail to engage is not because of their availability but is instead due to their lack of familiarity of how to make the most of their membership.

For the first time, this book offers an unparalleled insight into the purpose, focus, scope, and operations of MBOs in America. It also gives association management professionals greater clarity into the consequential role that they have and must play in helping their members advance individually and collectively within their respective professions, trades, and personal avocations…and at a time when their members, representing nearly every sector and segment of our society, are being confronted with some very serious threats and challenges.

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